Senior Marketing Manager, Hematology & Immunology

Senior Marketing Manager, Hematology & Immunology

BMS - Bristol-Myers Squibb

Budapest, Hungary

The Role

We are now recruiting a Senior Marketing Manager, Hematology & Immunology, who will elaborate and implement the optimal marketing strategy for the respective brand/indication of Bristol-Myers Squibb.

Key Responsibilities and Major Duties

  • Develops and communicates a compelling vision for the marketing of his/her product portfolio that is aligned with the overall business strategy;
  • Prepares and creates strategy included in Brand Plan and drives its implementation and execution of it in each cycle;
  • Takes a leadership position in dedicated indications and within the collaboration team (Market Access, Sales, Medical, Regulatory, and Legal) regarding the sharing of ideas and offering options to brand teams and customers;
  • Establishes strong and sustainable collaboration with business partners & customer segment;
  • Maintains collaboration with key opinion leaders within the selected brand;
  • Identifies and focuses on business priorities and opportunities. Identifies resources to assure superior execution of the details required to achieve the final results;
  • Focuses on customer needs, analyzes market trends, understands how they affect the current and future business, and responds proactively to secure long-term business performance;
  • Develops a systematic approach to monitor measure and track the marketing projects and coordinate closely with finance;
  • Prepares tactics, material, messages for brand;
  • Monitors, controls, and reports A&P spend and costs optimization on monthly basis;
  • Prepares detailed description of KAMs objectives for brands during each detailing cycle;
  • Organizes regular trainings and updates for KAMs;
  • Acts in full compliance with all BMS policies and procedures as well as external regulations.

Competences Desired/Mindset & behavior

  • Preferable marketing or science degree;
  • Minimum 5 years of experience in pharma marketing in senior marketing positions (e.g.: Brand manager, Product manager) especially in specialty care related fields. Additional experience in sales would be an asset;
  • Experience in working directly with customers including negotiation activities and KOL Management;
  • Experience of developing and implementing a commercial plan; i.e. territory plan, marketing plan, market analysis;
  • Experience of communicating to lots of different audiences in various formats, i.e. formal presentations, chairing meetings, written communications;
  • Ability to create good network and relationship with internal & external partners based on experience;
  • Experience of interpreting data from many varied sources for use in decision-making and planning;
  • Ability to learn and comprehend dedicated therapeutic area;
  • Excellent English.

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