Global Marketing Manager - Rapid Sterility Testing

bioMérieux

Own the global market strategy and long-term vision for the sterility testing portfolio within the Pharmaceutical Quality Control business
Develop deep expertise in rapid sterility testing applications, customer workflows, market dynamics, and competitive landscapes across priority segments
Monitor market, regulatory, technology, and competitive trends to identify opportunities, risks, and emerging customer needs
Partner with Global Strategic Marketing/Segment Marketing, Regional Marketing and Business Development to shape portfolio strategy and strategic growth priorities
Define market access strategies and support commercial tools to accelerate market adoption
Provide strategic market intelligence and recommendations that guide portfolio investment and long-term business planning.

Lead Voice of Customer programs with customers, Key Opinion Leaders, Global Strategic & Key Accounts, and industry partners to identify unmet needs and future market opportunities
Translate customer and market insights into actionable recommendations that inform innovation priorities, portfolio strategy, and commercial decision-making
Partner with Scientific Affairs, regional teams, and strategic customers to execute beta evaluations and validate product concepts under real-world conditions
Maintain a comprehensive understanding of customer workflows, purchasing drivers, competitive positioning, and adoption barriers.

Lead the innovation strategy for the Sterility Testing portfolio, ensuring alignment with corporate strategy, customer needs, and market opportunities
Own marketing deliverables for Product Development Process Phases 0–2, including opportunity identification, market assessment, commercial feasibility, business case development, and product definition
Develop customer segmentation, market requirements, target product profiles, value propositions, pricing strategies, business models, and go-to-market strategy
Develop and present strategic recommendations, business cases, investment proposals, and portfolio updates to the Portfolio Governance Committee and senior leadership, influencing portfolio prioritization and investment decisions
Monitor subsequent PDP phases to ensure development activities remain aligned with market requirements and commercialization objectives.

Lead strategic initiatives across a global, matrixed organization through collaboration and influence, ensuring alignment among senior management, R&D, Scientific Affairs, Business Development, Operations, Finance, Global Strategic Marketing, Regional Marketing, and Commercial teams to achieve portfolio and business objectives.

Bachelor’s degree in microbiology, molecular biology, biology, biotechnology, pharmaceutical sciences, or a related life sciences discipline. MBA or advanced degree highly desirable.
At least 8 years of combined experience in strategic marketing, product management, innovation, or business development experience
Fluent in English: fluency in French is a plus.
You are recognized for your leadership and communication skills and can distill complex topics into simple and clear messages for different stakeholders
You have a strong team spirit, and are customer oriented
You are results driven with the ability to establish priorities and meet deadlines
You are willing and able to support subsidiaries outside of local business hours
Knowledge of technologies in the rapid sterility testing landscape including, growth-based methods, direct measurement methods, nucleic acid testing (PCR, sequencing/NGS) is highly desirable.
You are willing to travel both domestically and internationally 30-50% of the time.