International Marketing Director, Hypoparathyroidism

International Marketing Director, Hypoparathyroidism

Ascendis Pharma

London, United Kingdom

We are seeking an International Marketing Director, Hypoparathyroidism to join our growing team. As the International Marketing Director, you will play a crucial role in ensuring that Yorvipath is successfully positioned, launched and accessible in target international markets. This position requires a deep understanding of the market landscape, including market access, patient pathways, and regulatory environments. You will have a proven track record in developing and executing international marketing plans with partners, driving brand strategy, and enhancing customer engagement. Experience of both managing a portfolio of products in a competitive space and lifecycle management initiatives is critical.

As the successful candidate, you will be a motivational leader/influencer with cultural dexterity and a modern thinker who can rapidly gain the confidence of the leadership team, colleagues and external distributing partners. You will have strong people influencing and team player skills and be capable of operating in an open, collaborative environment.

At Ascendis Pharma, you will work within our values of being patient-centric, science-based, performance-driven and creating an outstanding workplace.

Your key responsibilities will be:

Strategic Planning:

• Develop and implement a cohesive hypoparathyroidism marketing strategy acting as a bridge between global marketing teams and local territory partner execution.
• Collate partner feedback and analyse market trends, competitive landscape, and patient needs to inform strategy.

Brand Management:

• Drive brand positioning and value proposition for Yorvipath across international markets.
• Ensure consistent branding and messaging across all marketing channels.

Cross-Functional Collaboration:

• Work closely with global marketing, R&D, regulatory, intl digital, market access & medical affairs colleagues to align marketing strategies with business objectives.
• Collaborate with regional partner teams to tailor strategies that meet local market needs.

Market Access and Commercialization:

• Support and implement go-to-market strategies that optimize product access and reimbursement.
• Identify opportunities for partnerships and collaborations to enhance market presence.

Patient and Healthcare Professional Engagement:

• Design and oversee initiatives to educate healthcare professionals and stakeholders on management of growth disorders and treatment options.
• Facilitate patient-centric marketing strategies to increase awareness and support for rare diseases.

Performance Metrics:

• Define success metrics and KPIs to measure the effectiveness of marketing initiatives.
• Conduct regular market research and analyse data to optimize marketing efforts.

Project Management:

• Lead and manage multiple core marketing projects simultaneously, ensuring timely delivery and adherence to deadlines.
• Prepare progress reports and updates for senior management and other stakeholders.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, and/or related field; MBA preferred.
• Minimum of 8 years’ experience in international strategic and executional marketing with partners in the life sciences industry.
• Strong business acumen, analytical skills, and a data-driven approach.
• Excellent communication, leadership, and project management skills.
• Ability to work effectively in a cross-functional and multicultural environment.

Furthermore, you have:

• Proven experience in endocrinology, rare diseases and/or specialty pharmaceuticals is preferred but not mandatory.
• Experience with international regulatory submissions and interactions with health authorities.

Key competencies:

• You are a motivational leader/influencer with strong people influencing and team player skills.
• You have cultural dexterity and are a modern thinker who can rapidly gain the confidence of leadership teams, colleagues and external distributing partners.
• You are patient-centric, science-based and performance-driven.
• You are capable of operating in an open, collaborative environment.
• You have strong business acumen, analytical skills, and a data-driven approach.
• You have excellent communication, leadership, and project management skills.
• You are able to work effectively in a cross-functional and multicultural environment.