Global Digital Marketing Manager

Galderma

Follow and track latest industry and digital trends and reflect these within the company’s digital ecosystem
Understand customer needs as well as market and business needs, and translate them into a comprehensive strategy
Translate strategy into detailed user journeys and leverage these journeys to create digital assets and playbooks
Supervise and oversee work provided by digital agencies in collaboration with global teams, agencies, and markets
Distribute and roll-out platforms, playbooks and digital assets to markets and support with execution
Partner with IT to develop cutting-edge platforms and websites for web applications and services that address business and customer needs
Define KPI frameworks to continuously measure effectiveness and improve performance, and use them to create dashboards for monitoring progress or take decisions

Leverage market research and run user interviews to capture and formalize primary customer needs and expectations
Work with Director of Customer Engagement and digital agencies to define the strategy and evolution plan of our digital platforms
Produce detailed user journeys across and for each of our digital platforms aligned with the defined strategy
In collaboration with our leading markets, work with the digital agency to produce all required digital assets and playbooks to be shared globally
Support markets in adapting and rolling out all centrally produced and relevant platforms and playbooks
Run regular and standardized localization meetings with relevant market teams to ensure effective and efficient project management practices
Supervise the creation of relevant and action-oriented dashboards to provide regular reporting on KPIs to internal stakeholders and monitor the performance of rolled-out platforms and digital assets
Translate performance insights into a prioritized roadmap and backlog to guide future platform enhancements and content development
Be an active member and coordinator of a cross-functional team, including members from Customer Education, Brands, IT and agencies

University Degree in Business Management, General Management or comparable
Previous experience in a multinational company in a global role managing branded and unbranded websites, social media channels and related analytics
Experience working and coordinating with multiple markets and internal stakeholders in parallel
Must be familiar with digital and agile project management practices, e.g. Kanban, Scrum, etc.
Localization process, ability to understand and interact with IT and technical teams
Ability to articulate specific business goals and requirements
Demonstrable experience at building and delivering digital marketing strategy and related campaign material
Experience with Veeva Vault PromoMats and running a full compliance review workflow
Strong understanding of CRM principles (Salesforce preferred)
5+ years’ experience in a similar role in the pharma industry
English fluency is a must, ideally native speaker