Global Brand Strategy Position, Ruminants

Global Brand Strategy Position, Ruminants

Zoetis

Dublin, Ireland

Role Description

• Establish global brand strategy in alignment with species innovation strategy and asset growth strategies
• Lead initiatives that contribute to the commercial success of on market products globally including prioritizing markets and customers to supply, resource, and maximize margin
• Lead post-launch global tracking studies, identify opportunities, and maximize commercial potential
• Support demand forecasting and documenting assumptions for inline key brands engaging with Strategy, Manufacturing and Commercial colleagues in key markets
• Set brand/category ambition and mid to long-term vision
• Lead LOE planning for key brands
• Coordinate and guide commercial activities to ensure alignment with the global brand strategy, such as Strategic Pricing, KOL activation, GSA & KA strategies, Field Force Effectiveness initiatives, Media, PR, Congresses, and Demand Forecasting and Supply
• Partner with above-market global teams, such as VetOps & Global OR, Global Strategic Accounts, Strategic Pricing & Revenue Management, Learning and Development, Customer Engagement, Digital Platforms, and guide & coordinate the development of required initiatives for key brands
• Provide strategic guidance to Customer Engagement Teams to develop 360 Customer Engagement campaigns, assets and content creating a consistent omnichannel customer experience
• Lead internal communication of global portfolio brand strategy
• Act as first line for GMS and Regulatory questions for inline key brands
• Ensure that the key global portfolio objectives are being achieved and results are delivered
• Maintain strong operational relationships with the global commercial leads to ensure that market knowledge is continuously being developed and up to date
• Provide project and program management leadership through prioritizing and overseeing multiple work streams

Education and Experience

Level of education and qualification:

• BS/BA and relevant experience required. MBA preferred
• 10+ years of related experience and a proven record demonstrating successful branding, strategy development, and communications management
• Excellent knowledge of commercial operations particularly of the animal health industry is desirable
• Extensive capabilities as commercial/marketing leader, ideally as Senior marketing role strategic or operationally
• P&L and operating budget management
• Strong financial analysis skills and proven ability to manage budgets and expenses
• Experience working with cross-functional teams in developing and executing brand strategies, programs, and tactics to achieve and surpass market share and revenue targets
• Demonstrated ability to be a team player and player/coach
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment
• Ability to oversee complex, cross-functional projects that require input from many internal and external stakeholders

Professional experience/capabilities:

• Strong analytical thinking, attention to detail, and problem-solving skills
• Strong oral, written, and interpersonal communication skills; strong negotiation/persuasion skills
• Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development
• Strong computer skills (MS Office and ability to learn Zoetis systems)
• Ability to exercise good judgment and make thoughtful, fair decisions based on relevant information
• Ability to interact with/influence peers with confidence and conviction
• Outstanding communicator internally and externally
• Proven to produce outstanding results as a leader of teams/projects
• Ability to organise and prioritise multiple projects in a fast-paced, dynamic environment
• Strong networking skills, builds successful and effective relationships