Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise

Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise

Recordati

Multiple Locations

Job Purpose

The Senior Director, Marketing and Launch Lead, Rare Diseases Metabolic and Dermato-Oncology (MEDO) Franchise, will provide strategic marketing leadership and oversight of new product launch to support the continued growth of the RRD portfolio. S/he will collaborate closely with cross-functional colleagues globally, namely clinical development, medical, regulatory, market access, commercial and business development.

This role offers a high-impact opportunity for a leader eager to drive launch readiness for a strategic new asset, orchestrating cross-functional teams, market insights, and business planning across geographies. It is a unique platform to make a meaningful impact.

Collaborative, fast-paced and interculturally agile, this executive will be a role model for Recordati’s values and a champion of ethics and integrity.

Key Responsibilities

Marketing Strategy

• Develop and lead the global brands positioning, marketing strategy and long-range brand plans for the assigned portfolio within the Franchise, ensuring full alignment with corporate objectives. This includes:
  • Defining a clear vision and driving long-term growth and sustainability
  • Translate corporate goals into annual marketing plans and calendars, setting priorities and performance objectives for brands and markets

Product Launch & Lifecycle Management

• Develop and lead integrated product launch plans (from late-stage development through commercialization) in partnership with cross-functional and regional teams, ensuring timely execution of pre-launch, launch, and post-launch activities
• Lead competitive readiness initiatives by monitoring market trends and competitors; ensure the team develops contingency plans and responsive strategies to maintain a competitive edge
• Define and implement strategies to maximize product life cycle – including new indications, formulations, or market expansions – to sustain long-term value for each brand, supporting business cases development
• Lead the global launch readiness for a new mRNA asset, with a planned commercial launch in H1 2028

Marketing Operations & Compliance Oversight

• Guide the creation of core promotional tools and training programs for field teams, equipping local commercial teams with the knowledge and resources to effectively promote the products.
• Audit global marketing content and campaigns, verifying accuracy, ethical standards, and consistency with brand messaging
• Act as the point of contact for resolving any issues/opportunities related to business opportunities, marketing practices or product communications in collaboration with other functions (Medical, Regulatory, Legal, Patients Engagement).

External Engagement

• Represent the company’s brands at major industry and scientific events and conferences to enhance visibility and reputation. This includes:
• Work alongside Medical Affairs teams to engage KOLs and clinical experts, cultivating them as advocates for the company’s products
• Support collaborations with patient organizations on specific projects to ensure the patient perspective is considered in marketing initiatives

Budget

• Manage the global marketing budget for the assigned portfolio, ensuring efficient allocation of resources to high-priority activities., monitoring marketing spend and adjust plans to optimize the impact of investments.
• Recommend new investments supported by business cases when needed

People management

• Ensure the growth and engagement of the Global Medo marketing team by fostering a culture of accountability, empowerment, and continuous development. Provide clear expectations, regular feedback, and coaching; support learning initiatives; and promote individual contributions aligned with franchise/company strategy. Actively contribute to ensuring high level of engagement of the cross functional team dedicated to the brand/portfolio.

Required Education

• Degree in Business Administration, Marketing, Pharmacy or a related field
• Required Skills and Experience
• Minimum 15 years’ of experience in the pharmaceutical/biotech industry with at least 5 years in a senior Marketing leadership role
• Demonstrated experience in rare diseases or orphan drugs, ideally in both development and commercial settings
• Experience in developing and executing marketing strategies, leading global product/brand launches, influencing senior leaders and managing brands in multiple markets
• Working experience in international contexts, preferrable global ones
• Proven ability to operate in a matrix environment

Required Behaviours and Competencies

• Strategic thinking & Global perspective​
• Resilience & Adaptability​
• Proactivity in change, open to innovation
• Communication & Influencing
• Networking and Collaborating
• Results Orientation
• Project Management
• Financial Acumen
• Managing People

Required Languages

• Fluency in English is required for this role. Knowledge of any additional language will be considered a plus.

Travel required in % - 20-30%