Head of Marketing

Alcon

Milan, Italy

As Head of Marketing – Surgical, supporting our Surgical Marketing organization, you will be trusted to shape strategic product direction and drive brand performance for a key product line in Italy. In this role, a typical day will include:

Collaborating with cross‑functional partners - including Product Development, Sales, and Professional Education - to solve complex market and customer challenges;
Leading the development and execution of short‑ and long‑range strategic plans for a defined surgical product portfolio;
Conducting competitive analysis and market research to evaluate product viability, customer behavior, and professional audience needs;
Directing downstream marketing initiatives, including launch planning, demand creation, brand positioning, and marketing material development;
Guiding product lifecycle decisions by assessing brand performance, identifying enhancement opportunities, and recommending product improvements based on customer and sales force insights.

WHAT YOU’LL BRING TO ALCON

Bachelor’s degree in Marketing, Business, Life Sciences or related field (MBA or advanced degree preferred);
Significant experience (typically 10+ years) in product marketing, brand management, or related commercial roles;
Proven success leading product strategy, launches, and lifecycle management - ideally within medical devices, healthcare, or similarly regulated industries;
Expertise in market analysis, segmentation, and competitive assessment;
Strong command of downstream marketing strategy, product positioning, and demand generation;
Ability to interpret medical, clinical, and technical product information;
Financial acumen to forecast, plan budgets, and evaluate product profitability;
Strategic thinker with a bias for action and measurable impact;
Collaborative leader who builds trust across cross‑functional teams;
Customer‑centric mindset with strong communication and influencing skills;
Data‑driven decision‑maker who thrives in a fast‑paced, innovative environment.