Senior Manager Biosimilar Brand Strategy & Planning

Senior Manager Biosimilar Brand Strategy & Planning

Teva

Warsaw, Poland

The opportunity

The Senior Manager of Biosimilar (Bx) Brand Strategy & Planning will lead Teva Europe’s biosimilar Marketing Hub activities in this area, ensuring consistent governance, processes, guidance for biosimilar brand strategy and associated activities across markets, develop the brand activation plan, and prepare Bx for upcoming launches. Acting as the lead for biosimilar strategy support in the hub, this role provides frameworks, templates, and strategic guidance that enable teams to develop high-quality brand plans for all market archetypes, and perform relevant tactical and tracking activities. Working closely with the Regional & Global Biosimilar Leads and cross-functional teams, the role supports the implementation of brand plans, facilitates alignment across stakeholders, and helps track performance against key milestones.

How you’ll spend your day

• Partner with European Regional Biosimilar Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only);
• Lead market archetype sessions with European stakeholders, ensuring local teams align on tailored strategic approaches;
• Collect and analyze primary and secondary market research and competitor insights, consolidating them into strategy guidance packs and templates for local market use;
• Provide brand plan templates and governance standards, ensuring consistent adoption across markets;
• Coordinate cross-functional inputs (Access, Medical, Regulatory, Commercial) to support robust brand plan development;
• Support development of marketing tactics and brand activation plans, collaborating with markets on deployment;
• Ensure launch planning and readiness activities, including KPI tracking and post-launch impact analysis in alignment with regional Portfolio functions;
• Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics;
• Working closely with Hub lead on Bx marketing community of practice meetings to share learnings and best practices across EU markets;
• Consolidate market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Gx marketing teams as needed;
• Monitor and analyze the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams;
• Manage relationships with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards.

Your experience and qualifications

• Bachelor’s degree in Life Sciences, Business, Marketing, or related field; Master’s preferred;
• 5+ years of experience in pharmaceutical marketing, with strong exposure to biosimilars;
• Deep knowledge of payer, provider, and competitive dynamics shaping the biosimilars landscape;
• Proven ability to translate complex insights into clear brand strategy and actionable guidance for markets;
• Strong leadership and influencing skills in matrix environments, with ability to guide senior cross-functional stakeholders;
• Demonstrated cross-functional collaboration (Access, Medical, Regulatory, Commercial, Finance);
• Familiarity with Medical/Legal/Regulatory (MLR) review processes and compliance requirements;
• Excellent communication and presentation skills, able to shape compelling brand narratives;
• Fluent in English; additional European languages a plus.