Marketing Director Liver Disease

Marketing Director Liver Disease

Gilead

Munich, Germany

We are seeking a Marketing Director Liver Disease who is responsible for developing and implementing the marketing strategy for the Gilead portfolio in Hepatitis and embark on preparatory activities for future product launches in new indications.

Reporting to the Senior Business Unit Director for the Liver Disease franchise, the Marketing Director leads the Marketing team and closely liaises with other functions to drive cross-functional planning and coherent implementation of strategy.

Essential Functions:

  • Leads the Marketing team and drives advancement of the unit’s marketing capabilities with a focus on development of competencies, state-of-the-art tools and processes.
  • Develops marketing strategy and initiatives ensuring cross-functional alignment and cohesion.
  • Generates relevant market insights, establishes adequate performance indicators and forecasts demand and portfolio performance, in close collaboration with Business Analytics.
  • Sets clear objectives for marketing initiatives, measures progress and success, and generates relevant learnings.
  • Tightly connects with the Sales team to ensure optimal execution of marketing campaigns and usage of field team’s insights for campaign development.
  • Ensures optimal allocation of marketing resources, both personnel and expenses, and diligently manages budget.
  • Ensures all marketing activities comply with all legal and regulatory requirements.

Specifically, for our Hepatitis-C business:

  • Develops strong cross-functional narrative and communication plan, drives generation of relevant content per customer segment, and develops multi-channel design for optimal impact.
  • Designs initiatives that support market development and patient finding, in line with the goal of HCV elimination in Germany.
  • Engages to advance the care infrastructure together with external stakeholders, and in close collaboration with internal functional teams, such as Medical and Market Access.
  • Steers coordinated opinion leader engagement and further evolves strategic partnerships.

Essential experience, knowledge, and skills:

  • Strong strategic thinking skills with ability to see the big picture and to formulate and execute strategy
  • Proven leadership skills with an ability to set a vision, to inspire, to champion change, drive innovative thinking and influence across functions
  • Has a track record of leading and delivering in Marketing roles, with personal Sales experience being a plus.
  • Requires relevant product launch experience in Rx market paired with substantial experience in driving brand performance at later stages of the product lifecycle.
  • Strong pharmaceutical market expertise, particularly with regards to health economy, access and reimbursement, product lifecycle, and applicable knowledge of relevant laws and regulations.
  • Must possess ability to foster close collaboration with Medical affairs at eye-level, hence requires ability to embrace science and meaningfully leverage Medical expertise for the design and implementation of strategies.
  • Strong interpersonal savviness with ability to establish robust professional relationships, create alignment, resolve conflict, inspire others.
  • Self-starter mentality, taking personal ownership. Ability to navigate through ambiguity, remain focused and prioritize carefully.
  • Fluency in conversational German and English.
  • Able to travel up to 20% of time.

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© EuroJobsites 2021

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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