Marketing Director, Germany & Austria

Marketing Director, Germany & Austria

Moderna

Munich, Germany

The Role:

The Marketing Director’s primary role is to plan, develop, execute, and optimize multi-channel brand strategies and plans for vaccines brands in the German and Austrian markets. This individual works closely with the global and regional brand marketing teams and internal support functions to manage all phases of execution for integrated multi-channel plans. The Marketing Director also plays a key role in generating insights in order to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.

Here’s What You’ll Do:

  • Be the strategic brand expert who drives Moderna’s commercial brand strategy within Germany and Austria, with a specific focus on the Vaccines Franchise (including COVID-19, CMV, and other pipeline assets).
  • Developing the comprehensive and innovative annual Brand plan that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets.
  • Shape the key elements that define Moderna’s position as a leader in the vaccines market, working closely with the Country Director and the global and regional brand teams.
  • Work effectively within the vaccines commercial function, across the brands and with market access to ensure consistent strategic and tactical implementation of global and regional communication programs and initiatives to support the global commercial brand strategies.
  • Ensure clear engagement plans and roadmaps for key stakeholders across functions are aligned to brand strategies.
  • Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings.
  • Working with the global and regional brand teams, lead implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.
  • Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements.

Here’s What You’ll Bring to the Table:

  • Higher University degree (Master, M.B.A.) in life science or business and 7+ years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles. Understanding of and strong interest in vaccines/infectious disease
  • Demonstrated experience using innovative digital channels and platforms for communications.
  • Savvy and comfortable making recommendations using different digital channels and platforms
  • Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing; strong writing skills
  • Proven ability and hands-on experience navigating complex product communications issues
  • Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
  • Thinks strategically, prioritizes effectively and delivers high-impact results
  • Exceptional project management experience, including managing several programs/ projects simultaneously
  • Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives
  • Collaborative leadership skills to influence without authority and work effectively with senior leadership
  • Ability to take initiative and work independently and is comfortable with ambiguity
  • Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner
  • Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization
  • A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills
  • Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company’s position internally and externally
  • Pragmatic and willing to drive and support change
  • Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions

Apply Now

Don't forget to mention EuroPharmaJobs when applying.

Share this Job

More Job Searches

Germany     Manager and Executive     Marketing     Sales, Marketing and Communications     Moderna    

© EuroJobsites 2021

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

Newsletter | Recruit | Advertise | Privacy | Contact Us

© EuroJobsites 2021

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

This website uses cookies to make your experience better. Continued use of this website means you accept our cookie policy.  Accept Cookies