Marketing Director Oncology

Marketing Director Oncology

Gilead

Madrid, Spain

The successful candidate will be responsible for managing a marketing team to develop an integrated marketing strategy and implement a cross-functional tactical plan to support the launch of a new ADC into the Spanish market.

Primary responsibilities

  • Lead the planning, development and implementation of integrated marketing strategies and associated tactical plans. Such activities will also include performance and tracking metrics for plan evaluation, as well as managing the marketing budget
  • Line management responsibility of marketing team
  • Lead the Oncology Brand Team to develop wider cross-functional activities in line with brand strategy
  • Develop a solid partnership with Scientific Societies and leading experts, and create projects of common interest
  • Identify and anticipate the data gaps necessary for the oncology portfolio; work together with Medical Affairs and Market Access for bridge them
  • Develop effective working relationships and effective engagement plans with Oncology Key Opinion Leaders and other key stakeholders to strengthen Gilead’s position within the oncology market
  • Ensure strong alignment of brand strategy and sales execution. Drive robust POA meetings in partnership with sales leadership
  • Ensure strong commercial presence at relevant Oncology Congresses in alignment with all relevant internal stakeholders
  • Develop an impactful and targeted Patient Advocacy Group engagement strategy in partnership with Public Affairs team
  • Drive appropriate Multi-Channel-Marketing activities with a continued eye for innovation in the digital marketing space aligned and integrated with the Therapeutic Area Strategy
  • Liaise with IHQ to ensure alignment of Spanish campaigns to Global plans and raise the voice of the affiliate into the global strategy and global projects
  • Demonstrate leadership excellence in project management and effectively managing multiple projects and priorities, including close working with agencies
  • Continually monitor environment and leverage market research/analytics to optimise marketing plan and tactics
  • Ensures that all marketing activities are in compliant with Gilead SOP and Legal and Business Compliance

Knowledge requirements

  • Expertise and track record of successful leadership in market planning, tactical development and implementation, budget management and tracking progress of campaigns
  • Strong strategic thinker with ability to formulate, develop and execute strategy
  • People management experience preferred
  • Solid tumour marketing experience is a must – preferably in Breast Cancer
  • Strong team ethic and proven ability to work with cross-functional teams
  • Strong knowledge of Spanish Healthcare environment and ability to work with Market Access to help secure favourable pricing and reimbursement outcomes
  • Proven track record in developing and maintaining a strong network of Oncology Key Opinion Leaders
  • Excellent analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations to senior management and across functional areas
  • Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines
  • Excellent planning and organisational skills, including ability to follow tasks/assignments through to completion
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required

Specific education and experience requirements

  • Undergraduate Degree in Life Sciences, Marketing or equivalent
  • Solid experience in pharmaceutical industry
  • Good working knowledge of National Healthcare System and oncology pricing and reimbursement landscape
  • Strong track record and experience in field roles, such as pharmaceutical sales would be a plus
  • Strong marketing experience in oncology market is required – preferably in Breast Cancer
  • Competent experience of using Microsoft Office products is required
  • People management experience is required
  • e-Marketing experience is preferred
  • Strong communication English skills, both oral and written

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© EuroJobsites 2021

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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