Senior Brand Manager, Dermatology

Senior Brand Manager, Dermatology

AbbVie

Dublin, Ireland

We are looking for a high performing Senior Brand Manager to join our Dermatology team in Citywest. In this role, you will develop and execute the commercial go to market strategy to support the overall objectives for the brand while leading the comprehension of stakeholder experience insights across the Brand and In Field Team. In addition, you will develop the stakeholder journey to focus the Brand Team on the delivery of patient-centric strategies and effectively manage commercial aspects for the brand to achieve maximum sales & margin.

As Senior Brand Manager, Dermatology, you will:

  • Own and lead the go to market commercial brand strategy
  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive closed loop Marketing engagement
  • Be responsible for segmenting a market, selecting optimal target audiences, and positioning effectively for the target segment
  • Apply market dynamics to analyse the product forecast (financial & production)
  • Create high-impact promotional campaigns that support strategic objectives which are based on deep customer insights, and executed to brand excellence standards
  • Secure input and cross stakeholder viewpoints to develop a robust and accurate stakeholder journey; propose strategic objectives for the Brand Team review based on stakeholder journey findings and challenge and critique Brand Team strategies to ensure patient-centricity
  • Lead the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives
  • Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives
  • Ensure Brand Team Members contribute to the development of the Brand strategy through the planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives
  • Ensure timely product performance reporting through monthly report to relevant channels

Qualifications:

For this role, you will have:

  • A Bachelor’s degree or equivalent with proven track record of success in pharmaceuticalhealthcare brand management
  • Experience of brand management at different stages of life cycle
  • Proven track record in managing complex programmes and initiatives
  • Strategic thinker with excellent business acumen
  • Ability to lead, motivate and coordinate in-field and cross functional teams

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© EuroJobsites 2021

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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