Act as brand champion to create focus and enthusiasm internally and externally with customer, consumers and agencies;
Create the brands trade & consumer plans, identify growth opportunities and develop strategic imperatives to distribute the products to consumers widely align with CSEE commercial strategy;
Execute brand trade and consumer strategy, marketing mix and operational plans to achieve financial objectives;
Development and maintenance control over marketing budget;
Cooperate with local distributors on plan of actions and marketing strategy;
Effectively plan and implement trade actions, trade marketing and consumer marketing activities including distribution, recommendation, merchandising strategies in optics chains, buying groups and independent optic store of the Alcon Contact Lens and Contact Lens Care portfolio to maximize revenue and market share of the defined portfolio to maximize revenue and market share of the defined portfolio;
Lead development and delivery of promotional campaign materials from insights to review, production and implementation;
Support sales team with optics and consumer PoS materials and other relevant tools;
Plan and execute direct to consumer media campaigns including PR articles, print advertising, TV, Radio and online campaigns;
Set and measure KPIs to optimize media budget.
5 years of relevant experience;
University Degree in marketing is a plus;
Positive strong personality with proactive attitude very welcome.